Building a CSF framework for CRM implementation
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چکیده
منابع مشابه
Eight Building Blocks of CRM: A Framework for Success CRM initiatives need a framework to ensure that programs
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ژورنال
عنوان ژورنال: Journal of Database Marketing & Customer Strategy Management
سال: 2009
ISSN: 1741-2447
DOI: 10.1057/dbm.2009.29